A sleek, modern interface with a dark background and subtle fading lines, hinting at a minimalist design.
A sleek, modern interface with a dark background and subtle fading lines, hinting at a minimalist design.
A sleek, modern interface with a dark background and subtle fading lines, hinting at a minimalist design.

Visual Identity

Visual Identity

Visual Identity

Ecodental toothbrushes

Client

Ecodental

Industry

Personal care

Year

2025

Duration

1 Week

(01)

Project overview.

Created a fresh, trustworthy brand identity for EcoDental that transforms eco-friendly oral care from niche to mainstream. Bold typography and clean aesthetics communicate both professional dental expertise and genuine environmental commitment.

A toothbrush with a soft bristle head positioned against a black background.
A toothbrush with a soft bristle head positioned against a black background.
A toothbrush with a soft bristle head positioned against a black background.

(02)

Challenge.

EcoDental struggled against established oral care giants with a bland, forgettable identity that failed to communicate premium quality. Consumers couldn't distinguish their sustainable products from cheaper alternatives in crowded retail environments.

(03)

Result.

Achieved 40% increase in brand recognition and 60% boost in premium product sales. The confident visual identity positioned EcoDental as the leading sustainable oral care brand, attracting health-conscious consumers seeking eco-friendly alternatives.